OUR DESIGN JOURNEY
The team gathers with passion, sharing ideas and inspiration, bringing designs to life through careful sketching and craftsmanship, refining every detail until each piece radiates perfection.
About Alokki
We're all about everyday jewellery that makes you feel good. Since being founded in 2024, we've focused on becoming the most responsible version of ourselves - whether that be switching to 100% recycled sterling silver. We've focused on designing jewellery that empowers and endures. Jewellery that makes you feel like the best version of you - every single day.
Meet the Founders
It all started when I moved to Chennai from Gobichettipalayam after my marriage. The city's vibrant energy and blend of tradition and modernity sparked a creative fire within me. As I navigated this urban landscape, I yearned for jewellery that harmonized with my new life – pieces that were both elegant and everyday-wearable. This fusion of nature, culture, and city chic drove me to craft unique, empowering jewellery collections for women and men.
My mission, when I began this journey was to make beautiful, quality jewellery women could buy for themselves and wear every day; not wait for an occasion or some someone to buy it for them. Today, we empower people all over the world to feel special with exciting design and the finest craftsmanship
- Annapoorani & Pasupathinath
OUR SUSTAINABILITY APPROACH
Responsible and sustainable production is at the core of what we do. We exclusively use 100% recycled sterling silver, as well as 100% recyclable packaging and reusable pouches. With a key focus on circularity, we're proud to offer a 1-year warranty, repairs service, and jewellery recycling scheme.
OUR DESIGN PHILOSOPHY
Designs are inspired by natural elements and cultural symbols, such as the WorlI Sea Link, representing connectivity and modern living. We embrace a “Romantic Modern” aesthetic, combining clean lines with intricate details to create jewellery that feels both timeless and contemporary. With a focus on craftsmanship, each piece is a work of art that reflects our commitment to quality and luxury.
THE PURSUIT OF TRANSPARENCY
The jewellery industry is historically opaque, but we're on a mission to change that. Our transparency programme, Product Passport, lets you trace everything from design and material sourcing to craftsmanship and packaging. Tracing our supply chains enables us to improve our social and environmental impact, and allows you to make informed choices. Just look for the 'Trace This Item' logo that will be coming soon.
Inspiration
Creation
Handmade
Quality Checks
Inspiration
Inspiration found in many places - Vintage jewellery, Museums, Art, Architecture, Natural elements, Archaeological finds, Sculpture and Travel. Many of our collections have been inspired by the nature, color, architecture of buildings from New York & Mumbai.
Creation
Hours are devoted to the sketchbook, transforming simple outlines into detailed, full-color drawings—where creativity takes shape. The design then comes to life through 3D printing of the first prototype, meticulously refined before being handcrafted in the finest materials.
Handmade
We collaborate with family-run workshops across India, where skilled artisans meticulously handcraft every element of our pieces. Their expertise, passed down through generations, brings each design to life with precision, passion, and a deep respect for traditional craftsmanship.
Quality Checks
We uphold the highest quality standards, rigorously checking every design at each stage of development. Every detail is carefully refined, ensuring exceptional craftsmanship. It's time well spent to guarantee that you receive only the finest quality in every piece.