Courageous Governance, Shared Ambition

Trailblazing industry change, for the good of the planet

Caring for people, empowering our communities

Pasupathinath & Annapoorani ‘s  integrity is shown in our collaborative governance framework. Our C-Suite leaders craft our mission and our Sustainability maps the path forward keeping our team on-track and challenging the status quo. And  we  supports volunteering, work experience programmes and promotion Equity, Diversity and Inclusion across the business.

We're committed to accelerating industry progress, with a pioneering approach and relentless determination. Pasupathinath & Annapoorani dares to step up and push the boundaries of what's possible, while being honest about how much remains to be done. Leadership is key to our success, and our sustainability vision is embedded throughout our whole team. We're united by our shared ambition to become a force for good, facing industry challenges head on and being trailblazers of change.

We know we cannot go on this journey alone, nor do we want to. This is why we partner with the various experts from the respective fields like National Institute of Fashion Technology (NIFT), Mega CFC to identify and tackle industry-wide challenges head on. Our hope is to create a legacy that goes beyond our business, collaborating with and inspiring others to do better.

We’ve now begun to roll out our new 100% recyclable and 100% FSC paper boxes. Our jewellery pouches contain recycled content and are reusable. Our paperless dispatch (removing dispatch notes and returns labels) saves 500 kg of paper every three weeks, and the removal of the plastic outer sleeves of our courier bags saves single use plastic from our courier bags.

Responsibly sourced materials are our non-negotiable. Our latest collection features created using 100% renewable energy and with full supply chain visibility. It's the start of us drastically reducing our footprint and continuing to disrupt industry standards. We only use 100% recycled silver. 

We're bringing a new level of transparency to the jewellery industry - because without it, there's no chance for sustainability. Intially we would be starting with our Product Passport allows you to trace the origin of your jewellery, from design to doorstep. This is an industry-first, ensuring that each Alokki  piece is crafted to the highest standards, without compromise.

Seriously. We wouldn't be where we are today without your loyalty and support - we read every comment, respond to every query and welcome every suggestion. Constantly inspired by your uniqueness and the ways you style our pieces, everything we design is created with you in mind.

At Alokki , caring for communities , showing respect and championing the rights of all people what we stand for. It’s privilege to give back and create opportunity, for skill sharing, growth and meaningful experiences.

We're dedicated to choose the full visibility of our supply chain, so your jewellery never comes at a hidden human cost. We can protect the safety, security and welfare of all individuals, building a more responsible industry where people always come first.